MARKETING COLLATERAL
MANAGEMENT PLUS
The MCM Plus system has been developed as an efficient tool to manage your entire marketing materials production process. The MCM Plus system is offered as a service and only needs an internet browser to get started. We ensure that all documents are stored centrally and securely.
You connect to the system via an internet browser. Depending on your defined role, you can then perform various tasks in the process to produce or manage marketing materials. The tasks that need to be performed are displayed on a user-friendly dashboard, so you can see the status of the various documents at a glance.
Only when material is ready for publication, is it made available to the rest of your organization in a ‘marketing materials library’. This means that you can be certain that all the materials available in the library are the latest and most accurate versions.
LANGUAGE VERSIONS
Materials can be created in different languages in MCM Plus – so-called ‘variants’. A language variant is a translated copy of a source document.
DESIGN WITH CREATIVE CLOUD
Templates are used for document designs. All specific house style rules are embedded in the templates to guarantee consistency.
EASY ACCESS TO ALL DOCUMENTS
An organization can create hundreds, if not thousands, of different marketing materials to support sales quickly.
LINK TO OTHER SYSTEMS
Often, information that is used within marketing is also available in other automated systems within your organization.
MCM PLUS
TECHNICAL SPECIFICATIONS
COMPONENTS
MCM Plus framework
User management
Hierarchical product database
Collateral database
Workflow control
Connectors for translation software
MCM Plus plug-in for InDesign
App creator
MCM Plus online service
HOSTING
Virtual Private Cloud
VPN-connectivity
Integrated back-up
24-hour security control
MS SQL-server
INTERFACE
Internet portal
Access via web browser
STANDARD SOFTWARE
Adobe Creative Cloud
Adobe InDesign Server
Microsoft Word
Microsoft Excel
Adobe Acrobat
SERVICES
System integration
Assets control
Digital Asset Management
Product Information Management
Workflow in-process management
Customized implementation
Legacy conversion
PLANNING
Planning
Status control
Version control
USER MANAGEMENT
Administrator
Product manager
Pre-press manager
Pre-press
Copywriter
Language manager
Translator
Proofreader
TRANSLATION OPTIONS
Translate interface
Terminology management
Translation memory
PRE-PRESS
Page control
Image editing
Catalog services
Cross-media publishing